Social Media Tips and Tricks with Ashley Hansen
We want to provide some guidelines for you when it comes social media marketing. Social media communication is a crucial part of building the HIGH FITNESS brand and packing your classes!
If you’re new to putting yourself out there on the world of social media, keep it simple! Decide what days you’ll post and create a theme for each day so you don’t have to put extra time and effort into your post.
Motivation Monday – Post an inspirational quote, or something that has really motivated you.
Workout Wednesday – Post a photo or video of your High Fitness workout!
Song of the Week Saturday – Post about the High Fitness Song of the Week
Schedule Sunday – People are making their weekly plans so post your schedule on Sunday night!
•Keep it Real!
Instagram stories are a great way to be real and authentic while staying in front of your audience. The more people relate to you on social media, the more likely they will be to feel like they know you and won’t be intimidated to come to your class and say hi in person!
Be active in your community and follow other local accounts and Like and Comment on their photos. Same goes with your participants! Be interested in what they’ve got going on and show that you truly care about them.
•Find your Followers!
When you’re engaging on other accounts in your community, check out who they follow and connect with their network. Reach out to local businesses and offer to promote their product or do a giveaway together!
•Make it Pretty!
Instagram is a very visual platform so people are attracted to photos that look good! Take photos with good lighting and bright colors. You can even just lay out your workout outfit and snap that for an easy post! Or anytime you see a bright wall, stop and grab a quick pic in front of it with your self timer. Be creative! Find inspiration from other cute posts or even Pinterest and recreate them when you have time. Take photos with a variety of things but keep your filters consistent (find one or two that you love and just use those. VSCO and Lightroom are great apps for filters).
Show your personality and don’t be afraid to share your story! Talk about why you love High Fitness, what High Fitness is, what to expect in class but also give your audience a reason to fall in love with you! You can also use different apps to add text and borders to your photos. A few faves are Canva, Rhonna, and WordSwag.
With the new algorithm, people don’t always see what you’re posting. Find hashtags that represent what you’re posting about and use them to engage with other people in your area! You can also follow hashtags to stay updated that way. And always make sure to use our High Fitness hashtags! #highfitness #highfitsociety #aerobicsisback #highsongoftheweek
We have some cool marketing campaigns coming your direction, just wait! Please, take advantage of the marketing pieces we provide, they are for you!! YOU are crucial to the HIGHFITNESS brand and your social media plays integral part of defining what HIGH is all about! A reminder, please make sure when posting videos they are no longer than 15 seconds.